RECYCLE CAMPAIGNSakupi, Baci, Recikliraj
The program of waste separation in municipality of Arilje is a pilot project, and based on the results thereof the Ministry of Agriculture and Environmental Protectionis planning to introduce waste separation in all the other local governments In Serbia.Beindesign was hired to do visuals for the campaign that denoted the start of the project.
For the campaign we designed a clear slogan "Sakupi, Baci, Recikliraj" (Collect-Dispose-Recycle), that in the clearest possible way represents the process of waste separation, as well the tagline that supports the main logo, "Arilje Recycle", with the idea to engage all of the citizens of municipality.
Client: V+O Communications
- Work: Branding, Copywriting